Twin n Nem was created by Jacob Buchanan in honor of his twin nephews and older cousin—brilliant young men whose lives were cut short by street violence and domestic abuse.

Instead of allowing tragedy to define the ending, Jacob turned pain into purpose: a brand rooted in healing, unity, and the belief that we can help one another move forward.

In Black culture, ‘Twin n Nem’ is family by experience, struggle, and purpose. It means: I am you, and you are me.