Twin n Nem was created in honor of Jacob Buchanan’s twin nephews and older cousin—brilliant young men whose lives were tragically cut short by street violence and domestic abuse. Their loss ignited a deep transformation in Jacob, fueling his mission to uplift his family, his culture, and his community.Rooted in love, unity, and healing, Twin n Nem stands as a symbol of what it means to see ourselves in one another. In Black culture, the phrase “Twin n Nem” refers to a group of people who are alike—a family by experience, struggle, and purpose. The brand embraces this identity to remind us that I am you, and you are me.At its core, Twin n Nem is built on the foundational principles of character, community, and compassion. We believe that true change begins with developing our inner standards—the unspoken laws that guide our lives. By instilling strong morals and values in the next generation, we can raise leaders committed to peace, purpose, and unity.This isn’t just clothing. It’s a movement—one that says we’ve had enough and chooses to lead with love, one community at a time.